The importance of in-store surveys

March 30, 2017 in Business by Leon Murphy

What is the best way to get a customer true opinion? An online survey a few days after the event? A telephone call? Or is it a face-to-face interview as the customer finishes their shopping? CARD Group, a UK based market research agency, has found that speaking to a customer at as they exit the store offers a much truer opinion. Waiting for a days before sending out a survey by email allows memories to alter a consumer’s view. The best market research companies know that customers answering Full Article [...]